The Boss is Back

Companies realise how valuable you are when you show and tell them. 

“If you are an employee you need to start thinking about how to make yourself valuable to a company that no longer needs bodies. They need stars.”  Brooke Masters on her recent Financial Times Article ‘The Boss is Back’. 

A refined Personal Brand which allows you to give clear messaging on the value you deliver both in person and online amplifies how  valuable you are.  

Post pandemic and talent shortage attitudes held by businesses have now shifted due to the decrease in jobs available. This article highlights the shift towards less amenable working environments now and into the future.  

Read the article here: Source: Financial Times https://www.google.com/search?q=financial+times+the+boss+is+back&ie=UTF-8&oe=UTF-8&hl=en-ie&client=safari#sv=CBAS1RIKiRIKBtrZ29IPABL-EQpgCl662dvSD1gKP2h0dHBzOi8vd3d3LmZ0LmNvbS9jb250ZW50LzYwNWIzMjlmLTYyMmMtNDMwNy1iYTUwLTI5ODk1YTJiMjlhMRIPRmluYW5jaWFsIFRpbWVzGgAgATgBCoICCv8B0tnb0g_4AQoiVGhlIGJvc3MgaXMgYmFjayAtIEZpbmFuY2lhbCBUaW1lcxI_aHR0cHM6Ly93d3cuZnQuY29tL2NvbnRlbnQvNjA1YjMyOWYtNjIyYy00MzA3LWJhNTAtMjk4OTVhMmIyOWExGpABTm8gbW9yZSBNciBOaWNlIEd1eS4gRml2ZSB5ZWFycyBhZnRlciB0aGUgQ292aWQgcGFuZGVtaWMgZm9yY2VkIGVtcGxveWVycyB0byBlbWJyYWNlIGVtcGF0aHkgYW5kIGZsZXhpYmlsaXR5LCBib3NzZXMgYXJlIGJhY2sgdG8gbGF5aW5nIGRvd24gLi4uCvkHCvYHwtnb0g_vBxIiVGhlIGJvc3MgaXMgYmFjayAtIEZpbmFuY2lhbCBUaW1lcxruAgo_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-Ym9zcyBpcyBiYWNrPC9iPiAtIDxiPkZpbmFuY2lhbCBUaW1lczwvYj4YACAEoAFiwAEB4AEB6AEBCpgHCpUHytnb0g-OBxLpBiLmBi9zZWFyY2gvYWJvdXQtdGhpcy1yZXN1bHQ_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